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Leveraging the popular format of cartoons with visual appeal and simple messaging, CBM has come up with a series of comics and posters on disability and inclusion to reach new audiences and add to the public resources for stronger association with disability issues.

One of the challenges in garnering support for the inclusion of people with disabilities has been the lack of awareness and public conversations that create not just empathy but an understanding about the issue.

CBM India is working with a number of creative platforms to develop tools that can be used by partners, organisations and individuals to mainstream conversations on disability. As a part of this approach, a series of comics and posters have been created to tap into the scare attention span of people, especially younger audiences.

An engaging medium

Comics as a medium are very engaging and coupled with storytelling they can create an opportunity to open conversations around even the most complex aspects of disability and discrimination.

The comics draw from CBM’s approach in terms of a focus on disability and development. The content also draws from some of the real-life case studies to integrate the aspects of solutions and changes that are taking place, offering the way ahead.

The comics have been done by a noted development cartoonist, Sharad Sharma, from World Comics Network.

Shareable and frugal

One of the core principles of these comics is to keep the format simple and economical. For instance, the design is such that when printed on a regular sheet it can be folded into a small pocket size comic.

The themes that the comics cover include education, livelihood, health and empowerment. These are currently available in Hindi and are being translated into English and regional languages.

Comics are already being used across India for development communication, especially for creating awareness and behaviour change. Younger people connect with characters in cartoons, comic books, comic strips, and more recently graphic novels.

We believe the popular visuals and tools need to reflect the diversity and different needs of various social groups.