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Creating a buzz around #Access4All

Making India Accessible for all online campaign banner
© Youth Ki Awaaz
A promotion banner with the announcement for a Twitter chat on 'Making India Accessible For All'

Accessibility received a lively and intense focus recently through an online discussion organised on Twitter around the topic of ‘Making India Accessible for All’. The online chat on the microsite was so engaging for the readers that the hashtag #Access4All became one of the most talked on June 9, 2016.

The event was organised as a part of an ongoing online awareness campaign by CBM India in partnership with Youth Ki Awaaz.

The event was a joint initiative between Youth Ki Awaaz, CBM India and Ministry of Social Justice and Empowerment’s Accessible India Campaign. It brought together three critical stakeholders for the conversation. While CBM India represented the civil society and a disability/development perspective, Youth Ki Awaaz brought in young readers and the Accessible India Campaign’s team shared the progress and future plans of the government’s flagship campaign.

The chat saw an overwhelming participation by individuals and organisations to raise questions as well as offer solutions on how to make India more accessible for all. 

Some of the questions and comments focused on the bigger picture and highlighted the need for change in peoples’ mindset through awareness generation. Many participants called for generating a more comprehensive data on disability to fill the gaps to create data-based policies for people with disabilities. 

The Accessible India Campaign team received a number of questions about the campaign, especially on built environment and digital accessibility. There were suggestions made by the participants on using mass media, celebrities, and popular cinema to create unprecedented visibility on accessibility and disability rights.

One of the positive aspects of the Twitter chat on accessibility was the wider discussion on disability and need for ensuring participation of people with disability is all aspects of life, especially in the process of citizenship.

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